Google Ads → Advertising based on intent
When someone searches for a good or service, your advertisement shows up.
ideal for attracting consumers with high intent who are actively looking.
PPC (Pay Per Click) model.
Examples include YouTube ads, shopping ads, display ads, and search ads.
Interest-based advertising on Facebook
Users are presented ads according to their interests, activities, and demographics.
Ideal for impulsive purchases, engagement, and brand visibility.
Cost-Per-Click (CPC) or Pay-Per-Impression (CPM) models.
Examples include carousel ads, feed ads, story ads, and video ads.
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2. Which Is More Profitable?
A factorAds on GoogleCost Per Click for Facebook Ads (CPC)Greater ($2–7 average)Reduced ($0.50 to $3 average)
Higher Conversion Rate (3-5%)Reduced (1-2%)
Ideal for high-intent leads and direct purchasesImpulsive buying and brand awareness
Demographics, retargeting, and keyword targetingInterests, actions, and audiences with similar appearances
Scalabilityhigh for companies that rely on searchHigh for companies with a social mission 💡 The best return on investment for:
Impulsive purchases and online shopping? Facebook advertisements.
High-intent searches & local services? Google Ads.
B2B or expensive goods? Google Ads.
Engagement and brand building? Facebook advertisements.
Retargeting? Both platforms function effectively.
A factorAds on GoogleCost Per Click for Facebook Ads (CPC)Greater ($2–7 average)Reduced ($0.50 to $3 average)
Higher Conversion Rate (3-5%)Reduced (1-2%)
Ideal for high-intent leads and direct purchasesImpulsive buying and brand awareness
Demographics, retargeting, and keyword targetingInterests, actions, and audiences with similar appearances
Scalabilityhigh for companies that rely on searchHigh for companies with a social mission 💡 The best return on investment for:
Impulsive purchases and online shopping? Facebook advertisements.
High-intent searches & local services? Google Ads.
B2B or expensive goods? Google Ads.
Engagement and brand building? Facebook advertisements.
Retargeting? Both platforms function effectively.
3. Important Lessons
When high-intent buyers are looking for solutions, Google Ads wins.
In terms of social selling, engagement, and brand recognition, Facebook Ads triumphs.
The best return on investment? a combination of Facebook Ads for warm-up and remarketing and Google Ads for conversions.
Do you want a niche-based tailored strategy? Tell me about your budget and industry, and I'll recommend a customized strategy! 🚀
When high-intent buyers are looking for solutions, Google Ads wins.
In terms of social selling, engagement, and brand recognition, Facebook Ads triumphs.
The best return on investment? a combination of Facebook Ads for warm-up and remarketing and Google Ads for conversions.
Do you want a niche-based tailored strategy? Tell me about your budget and industry, and I'll recommend a customized strategy! 🚀
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