Despite being an effective tool for increasing traffic and conversions, Google Ads' high cost-per-click (CPC) might deplete your marketing budget. The good news? Strategic campaign optimization can lower CPC without sacrificing ad performance.
This is a detailed guide on how to reduce the cost per click (CPC) of Google Ads without compromising results. 🚀
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1. Raise Your Quality RatingGoogle bases its Quality Score (QS), which ranges from 1 to 10, on the following factors: ✅ Ad Relevance: Does your ad align with the purpose of the keyword?
✅ Expected Click-Through Rate (CTR): How probable is it that someone will click on your advertisement?
✅ Landing Page Experience: Is your page quick, easy to use, and relevant?
🔹 How to Increase Quality Score: ✔ Improve landing page speed and mobile friendliness ✔ Write appealing ad text with clear calls to action ✔ Use negative keywords to prevent unnecessary clicks ✔ Use highly relevant keywords in your advertisements and landing pages
💡 As an example, bid on particular keywords like "best digital marketing agency in New York" rather than general ones like "digital marketing."
2. Employ Long-Tail Search Terms Rather than Using General Keywords
Because so many advertisers bid on highly competitive keywords (such as "insurance," "lawyer," and "real estate"), their cost per click (CPC) is high. To target precise search intent at a reduced cost, utilize long-tail keywords instead.
For instance: ❌ Pricey: "Purchase shoes online" High CPC and competition ✅ Less expensive: "Get men's running shoes at a reasonable price." Reduced CPC and increased intent
💡 How to Find Long-Tail Keywords: ✔ Use Google Keyword Planner ✔ Get ideas from competitor advertising ✔ Use Ubersuggest & AnswerThePublic
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